
We are AI Native
Our platform is designed with AI at its core – not as a feature but as a foundation

Using AI to tackle the big problems
We have all heard about AI secretly filtering out candidates, leaving them applying into a void and never hearing back.
swipejobs is different. Our AI native platform turns the job model upside down by taking all jobs in the economy and matching them to the job-seeker, delivering better outcomes for both job-seekers and employers. Whilst other systems were being built to screen people out, ours was learning how to match jobs and talent to you.

What does AI native mean?
AI isn't new for us; it's in our DNA. We designed swipejobs as an AI-native platform back in 2014, building our models for one purpose: to put talent first. By 2018 alone, our models had already made 600 million predictions, to help job-seekers find, secure, and start jobs.
We don’t rely on generic "black box" algorithms within our platform and instead bring together the right AI tools to support every stage of the process.

The right AI tools - all working for you
We use the best AI technologies to create transparency, accessibility, and genuine outcomes for talent.
Dynamic matching - no more guessing games. Our dynamic matching goes beyond keywords to understand your unique capabilities acting as a magnet that pulls the right opportunities towards you. We show you why a job fits, and allow you to change your preferences, and see your matched jobs change in real time.
Proactive discovery - instead of you hunting through the noise, our machine learning models bring relevant, high-quality opportunities directly to you.
Support when you need it - our collection of Generative AI Agents (Ella) provide you with 24/7 assistance, ensuring you’re supported through every stage of the process.
Our core AI beliefs
Guiding principles that ensure we open doors for talent instead of closing them
Native
AI shouldn't be an afterthought, it needs to be part of the core data infrastructure to drive meaningful talent and business outcomes
Talent-centric
We use AI to pursue the best matches and choices for talent and not screen them out like traditional job processes
Transparent
We don’t believe in ‘black box’ algorithms where it’s not clear how decisions are being made. Users should always understand where and how AI is being used
Controllable
Talent should choose when and how to use AI, and where its deployed. The AI outcomes should be visible in real time
Personalised
Job hunting shouldn't feel like a solo mission. Talent can train their own personalised jobs agent to cut through the noise, answer questions, and help find the best match
Ethical & Fair
Built to treat everyone equally - our AI focuses on equal opportunity matching so the choices are fair